Robert Dwyer

Talking longer-form than Twitter and shorter-form than blogging about: Wine, Points & Miles, Deals and Family Travel @RobertDwyer on Twitter.

May 4

Who should run your corporate Twitter account?

Answer: The highest ranking person in the organization with the technical wherewithal, the time, and the interest in doing so.

The reason it should be the highest ranking person is because people want to deal with someone that embodies the business and is empowered to make decisions on the spot.

From there, it’s only a matter of finding someone with the interest in running the account because the technical wherewithal and time can be developed if the interest is there.


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