Robert Dwyer

Month

July 2010

3 posts

Idea: Use Social Media to Monitor Driver Karma

Have you ever seen someone driving so aggressively you’re certain they’re headed for an accident?  Let’s use social media to shame these people into behaving better behind the wheel.  Here’s how it will work:

You’re driving in your car and someone cuts you off.  Bust out your phone, take a picture of their license plate and upload it to a site along with a 140 character comment.  Or if local laws don’t allow smartphone use behind the wheel remember the plate for later use.  Include an optional like/don’t like and over time you get an idea of the rudest (and kindest) drivers out there.  Offer prizes as people rack up kudos and zings.

Let the local police department see who’s terrorizing the road the most so they can keep an eye on the troublemakers.  Give people bumper stickers as they rack up merit badges for allowing you to merge in heavy traffic.

Businesses have to be getting sick of every nut job out there blogging, Yelping, Tweeting, TripAdvising their customer service.  Time for everyone to be held accountable for their actions on the road- and this is the way to do it.

Jul 15, 2010
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Jul 13, 2010
Recommended: CNBC's The Pixar Story

Lately I enjoy content on the web more than on TV because it’s so hyper-targeted at my interests. But occasionally I catch a story on TV that’s even better than an article on the web because it goes more in depth and is more engrossing overall.  CNBC’s piece on The Pixar Story is a fine example of this.

We enjoyed our family vacation to Disney World this past January, thanks in part to this book on navigating the parks.  When we returned I wanted to learn more about Disney so I read this book

about Walt Disney himself.  It wasn’t quite what I was looking for, but it gave me a good background on how Disney revolutionized animation- a field which itself was revolutionized relatively recently by the folks at Pixar.

What made this story so fascinating to me was the overlapping cast of brilliant personalities it depicted.  Not just John Lassater but also Steve Jobs from Apple.

First, the story described how Lasseter was an animator at Disney who got the boot after he pitched a computer-generated animated short story to his bosses at Disney.  He then left Disney, took a job at Pixar and guided the studio to a string of hit films so impressive Disney acquired Pixar:

  • Toy Story
  • A Bug’s Life
  • Monster’s Inc.
  • Finding Nemo
  • Cars (and others)

Behind the scenes of all this was Steve Jobs.  After Jobs was edged out of the CEO seat at Apple, he invested somewhere around $10 million in Pixar prior to Toy Story being released.  Pixar would later be sold to Disney for more than $7 billion.  Nice return, Steve.

I resist the urge lather irrational praise on Apple products.  That said, you’ve got to hand it to Jobs and the string of products/brands he’s been behind:

  • Apple II
  • Macintosh
  • Pixar
  • iPod
  • iPhone (and some other moderate successes along the way)

I often think as I visit one of the Disney parks what it was like to live in the times when Walt Disney was alive and had his hand directly on the excellence of the films and parks he oversaw. 

I hope I don’t sound like too much of a fanboy when I say the closest thing we see to this today is John Lasseter and Steve Jobs in their respective roles.

Jul 6, 20101 note
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